The End of Third-Party Cookies & First-Party Data Strategy
Google's sandbox initiatives and Safari's ITP have made first-party email data and server-side tracking the new gold standard for ad targeting survival.
The digital advertising landscape is changing. With Google Chrome phasing out third-party cookies and iOS updates blocking tracking, relying on pixel data is risky. The solution isn't just better ads; it's Server-Side Tracking (CAPI) and First-Party Data enrichment. We build systems that capture user intent directly on your server and feed high-quality, hashed data back to ad platforms, restoring attribution accuracy to 95%+. Don't rent your audience; own it.